Getting Press for Your Business

CHER HALE, GINKO PUBLIC RELATIONS

TERRA BLANCA TASTING ROOM, AUGUST 2019

Publicist Cher Hale gave attendees a clear, practical understanding of what it really takes for small businesses to earn meaningful media visibility. While it can feel like major features and mentions happen overnight, Cher broke down the behind-the-scenes work that helps brands land placements in podcasts, blogs, gift guides, and larger publications.

Drawing from years of experience helping makers and service providers appear on well-known platforms, Cher walked the group through the fundamentals of PR, the difference between PR and marketing, and why both matter for growing a business. She shared a straightforward approach to building a pitch, identifying the right contacts, and understanding what editors and producers actually look for.

The session felt focused and accessible, giving women a realistic path toward increasing their visibility without needing a full-time publicist. Attendees left with a stronger grasp of how to tell their story, how to position their expertise, and how to pursue coverage that supports their revenue goals.

It was a practical, information-rich workshop that helped demystify PR and showed how attainable media opportunities can be with the right tools and a clear plan.

PHOTOS COURTESY OF JUSTINE NICOLE PHOTOGRAPHY.